CRM
The CRM is the system of record for every deal, contact, and account. Modern sales CRMs pair visual pipeline management with email sync, automation, and forecasting so managers can see the number and reps can move deals without drowning in data entry.
5 CRM tools
Attio
Flexible, data-native CRM for modern teams
Free plan
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Chili Piper
Inbound lead routing & instant booking
$22/mo
Pipedrive
Simple, visual pipeline CRM for SMBs
$14/mo
Salesforce Sales Cloud
The enterprise CRM standard
$25/mo
Popular CRM comparisons
See how the leading crm tools stack up head-to-head.
What to look for in crm software
Start with the outcome
Define the single result you need from a crm tool before comparing features, it keeps the shortlist honest.
Match features to your workflow
A long feature list only matters if you will use it. Map each tool to how your team actually works day to day.
Check pricing at your scale
Entry prices can be misleading. Look at what the plan costs at the size you will be in a year, including any add-ons.
Trial with real data
A polished demo tells you little. Run a short trial with your own data before you commit.
Frequently asked questions
How many crm tools does TheSharkStack cover?
We currently track 5 crm tools, each reviewed on the same criteria so you can compare them fairly.
What is the best crm tool?
There is no single best, it depends on your goals, budget, and team. Use our side-by-side comparisons to weigh the contenders against your needs.
Are there free crm tools?
Yes, 2 of the crm tools we cover offer a free plan. Look for the “Free plan” label on each card.
Get the sales-stack brief
New reviews, fresh comparisons, and buying guides, a short email, roughly twice a month. No spam, unsubscribe anytime.