Apollo.io vs Datagma
Short version: Apollo.io is the better fit for SMB and mid-market teams that want data and outreach in one affordable tool, while Datagma is built for automation-driven teams that want enrichment plus job-change signals via API.
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
Datagma
Enrichment & job-change tracking API
$39/mo
From ~$39/mo by credits; enrichment + job-change alerts
At a glance
| Spec | Apollo.io | Datagma |
|---|---|---|
| Starting price | Free plan | $39/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 100+ | 18+ |
| Founded | 2015 | 2021 |
Feature comparison
Apollo.io offers 10 of 10 tracked prospecting & lead data features; Datagma offers 6.
| Feature | Apollo.io | Datagma |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Datagma
Pros
- Email + phone enrichment via a clean API
- Job-change tracking for warm timing
- Affordable for automated workflows
Cons
- API-first, lighter UI
- Smaller brand and ecosystem
- Credit-based at scale
Which should you choose?
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
Choose Datagma if…
- you want email + phone enrichment via a clean API
- you want job-change tracking for warm timing
- you want affordable for automated workflows
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool, and Datagma for automation-driven teams that want enrichment plus job-change signals via API.
Browse all tools →Frequently asked questions
Is Apollo.io or Datagma cheaper?
Apollo.io is the more affordable option (Free plan versus $39/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Apollo.io or Datagma?
Neither is strictly better, they're built for different priorities. Apollo.io is the stronger pick for SMB and mid-market teams that want data and outreach in one affordable tool, while Datagma suits automation-driven teams that want enrichment plus job-change signals via API.
What's the main difference between Apollo.io and Datagma?
Apollo.io is intermediate and budget-friendly, while Datagma is intermediate and budget-friendly. On tracked prospecting & lead data features, Apollo.io covers 10 and Datagma covers 6.