Apollo.io vs Dealfront
Short version: Apollo.io is the better fit for SMB and mid-market teams that want data and outreach in one affordable tool, while Dealfront is built for European teams that want visitor intent plus compliant company data.
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
Dealfront
European GTM data & website visitor intent
Custom pricing
Custom pricing; merger of Leadfeeder and Echobot
At a glance
| Spec | Apollo.io | Dealfront |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 100+ | 40+ |
| Founded | 2015 | 2022 |
Feature comparison
Apollo.io offers 10 of 10 tracked prospecting & lead data features; Dealfront offers 3.
| Feature | Apollo.io | Dealfront |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Dealfront
Pros
- Website-visitor de-anonymization (Leadfeeder)
- Strong DACH/EU company data and triggers
- GDPR-compliant by design
Cons
- Custom pricing, no self-serve
- US coverage trails ZoomInfo
- Two products still converging
Which should you choose?
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
Choose Dealfront if…
- you want website-visitor de-anonymization (Leadfeeder)
- you want strong DACH/EU company data and triggers
- you want GDPR-compliant by design
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool, and Dealfront for European teams that want visitor intent plus compliant company data.
Browse all tools →Frequently asked questions
Is Apollo.io or Dealfront cheaper?
Apollo.io is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Apollo.io or Dealfront?
Neither is strictly better, they're built for different priorities. Apollo.io is the stronger pick for SMB and mid-market teams that want data and outreach in one affordable tool, while Dealfront suits European teams that want visitor intent plus compliant company data.
What's the main difference between Apollo.io and Dealfront?
Apollo.io is intermediate and budget-friendly, while Dealfront is intermediate and mid-range. On tracked prospecting & lead data features, Apollo.io covers 10 and Dealfront covers 3.