Apollo.io vs FullEnrich
Short version: Apollo.io is the better fit for SMB and mid-market teams that want data and outreach in one affordable tool, while FullEnrich is built for growth and RevOps teams that want the highest enrichment hit rate per contact.
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
At a glance
| Spec | Apollo.io | FullEnrich |
|---|---|---|
| Starting price | Free plan | $29/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 100+ | 20+ |
| Founded | 2015 | 2023 |
Feature comparison
Apollo.io offers 10 of 10 tracked prospecting & lead data features; FullEnrich offers 6.
| Feature | Apollo.io | FullEnrich |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
Which should you choose?
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
Choose FullEnrich if…
- you want waterfall across 15+ providers maximizes coverage
- you want strong mobile-number find rates
- you want API-first, fits automated GTM stacks
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool, and FullEnrich for growth and RevOps teams that want the highest enrichment hit rate per contact.
Browse all tools →Frequently asked questions
Is Apollo.io or FullEnrich cheaper?
Apollo.io is the more affordable option (Free plan versus $29/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Apollo.io or FullEnrich?
Neither is strictly better, they're built for different priorities. Apollo.io is the stronger pick for SMB and mid-market teams that want data and outreach in one affordable tool, while FullEnrich suits growth and RevOps teams that want the highest enrichment hit rate per contact.
What's the main difference between Apollo.io and FullEnrich?
Apollo.io is intermediate and budget-friendly, while FullEnrich is intermediate and budget-friendly. On tracked prospecting & lead data features, Apollo.io covers 10 and FullEnrich covers 6.