Apollo.io vs HubSpot Sales Hub

A side-by-side comparison of features, pricing, and ratings to help you choose.

Apollo.io

All-in-one prospecting database + engagement

4.5 (7,400)

Free plan

Free plan with limited credits; paid from ~$49/seat/mo

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HubSpot Sales Hub

Easy all-in-one CRM with built-in sequences

4.5 (11,200)

Free plan

Free CRM; paid Sales Hub from ~$20/seat/mo, scaling steeply

Full review Visit

At a glance

Spec	Apollo.io	HubSpot
Editorial rating	4.5 / 5	4.5 / 5
Starting price	Free plan	Free plan
Budget tier	Budget-friendly	Mid-range
Complexity	Intermediate	Beginner-friendly
Primary category	Prospecting & Lead Data	CRM
Integrations	100+	1500+
Founded	2015	2006

Feature comparison

Apollo.io offers 9 of 11 tracked sales engagement features; HubSpot offers 7.

Feature	Apollo.io	HubSpot
Multichannel sequences
Automated email sequencing
LinkedIn automation
Call & task cadences
A/B testing
Deliverability / warm-up
AI personalization
Engagement analytics
Free plan
API & webhooks
Priority / 24-7 support

Apollo.io

Pros

Huge contact database with a generous free tier
Prospecting, sequencing, and dialer under one roof
Excellent LinkedIn Chrome extension

Cons

Email/phone accuracy dips on smaller or non-US accounts
Credit limits force upgrades as volume grows
Engagement features are shallower than dedicated platforms

HubSpot Sales Hub

Pros

Free CRM tier and exceptionally easy onboarding
Sequences, dialer, and meeting links built in
Huge app marketplace and clean reporting

Cons

Costs escalate quickly with seats and tiers
Advanced automation gated to higher plans
Less customizable than Salesforce at the top end

The verdict

These two are evenly matched on our score. Choose Apollo.io if you value smb and mid-market teams that want data and outreach in one affordable tool. Choose HubSpot if you need startups and mid-market teams that want one easy crm + engagement suite.

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