Apollo.io vs Kaspr
Short version: Apollo.io is the better fit for SMB and mid-market teams that want data and outreach in one affordable tool, while Kaspr is built for SMB and startup reps prospecting directly from LinkedIn in Europe.
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
At a glance
| Spec | Apollo.io | Kaspr |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 100+ | 20+ |
| Founded | 2015 | 2018 |
Feature comparison
Apollo.io offers 10 of 10 tracked prospecting & lead data features; Kaspr offers 8.
| Feature | Apollo.io | Kaspr |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
Which should you choose?
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool, and Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe.
Browse all tools →Frequently asked questions
Is Apollo.io or Kaspr cheaper?
Apollo.io and Kaspr sit in a similar price range (Free plan and Free plan), so the decision usually comes down to features and fit rather than price.
Which is better, Apollo.io or Kaspr?
Neither is strictly better, they're built for different priorities. Apollo.io is the stronger pick for SMB and mid-market teams that want data and outreach in one affordable tool, while Kaspr suits SMB and startup reps prospecting directly from LinkedIn in Europe.
What's the main difference between Apollo.io and Kaspr?
Apollo.io is intermediate and budget-friendly, while Kaspr is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, Apollo.io covers 10 and Kaspr covers 8.