Apollo.io vs lemlist
A side-by-side comparison of features, pricing, and ratings to help you choose.
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
lemlist
Cold email + multichannel for small teams
$39/mo
Free trial; paid from ~$39/seat/mo, lead database add-on
At a glance
| Spec | Apollo.io | lemlist |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.5 / 5 |
| Starting price | Free plan | $39/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Sales Engagement |
| Integrations | 100+ | 40+ |
| Founded | 2015 | 2018 |
Feature comparison
Apollo.io offers 10 of 10 tracked prospecting & lead data features; lemlist offers 5.
| Feature | Apollo.io | lemlist |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer under one roof
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features are shallower than dedicated platforms
lemlist
Pros
- Standout personalization (images, video, liquid variables)
- Built-in lead database + lemwarm deliverability
- Affordable and quick to launch
Cons
- Lighter analytics and admin than enterprise tools
- Database coverage trails dedicated data vendors
- Scales less gracefully for large orgs
The verdict
These two are evenly matched on our score. Choose Apollo.io if you value smb and mid-market teams that want data and outreach in one affordable tool. Choose lemlist if you need agencies, founders, and smb teams running personalized cold outbound.
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