Apollo.io vs Lusha
Short version: Apollo.io is the better fit for SMB and mid-market teams that want data and outreach in one affordable tool, while Lusha is built for individual reps and small teams that want quick contact lookups.
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$37/mo
At a glance
| Spec | Apollo.io | Lusha |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 100+ | 30+ |
| Founded | 2015 | 2016 |
Feature comparison
Apollo.io offers 10 of 10 tracked prospecting & lead data features; Lusha offers 9.
| Feature | Apollo.io | Lusha |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
Which should you choose?
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
Choose Lusha if…
- you want simple, fast browser extension
- you want good direct-dial coverage
- you want usable free plan
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool, and Lusha for individual reps and small teams that want quick contact lookups.
Browse all tools →Frequently asked questions
Is Apollo.io or Lusha cheaper?
Apollo.io and Lusha sit in a similar price range (Free plan and Free plan), so the decision usually comes down to features and fit rather than price.
Which is better, Apollo.io or Lusha?
Neither is strictly better, they're built for different priorities. Apollo.io is the stronger pick for SMB and mid-market teams that want data and outreach in one affordable tool, while Lusha suits individual reps and small teams that want quick contact lookups.
What's the main difference between Apollo.io and Lusha?
Apollo.io is intermediate and budget-friendly, while Lusha is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, Apollo.io covers 10 and Lusha covers 9.