Apollo.io vs Societe Info
Short version: Apollo.io is the better fit for SMB and mid-market teams that want data and outreach in one affordable tool, while Societe Info is built for teams selling into France that need official, structured company data.
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
Societe Info
French company data & enrichment
$39/mo
From ~€39/mo by volume; French SIREN-based company data
At a glance
| Spec | Apollo.io | Societe |
|---|---|---|
| Starting price | Free plan | $39/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 100+ | 15+ |
| Founded | 2015 | 2016 |
Feature comparison
Apollo.io offers 10 of 10 tracked prospecting & lead data features; Societe offers 6.
| Feature | Apollo.io | Societe |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Societe Info
Pros
- Authoritative French SIREN/SIRET company data
- Strong firmographic enrichment and scoring
- API and CRM enrichment for French ICPs
Cons
- France-focused coverage
- Custom pricing, no self-serve
- Less useful outside the French market
Which should you choose?
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
Choose Societe if…
- you want authoritative French SIREN/SIRET company data
- you want strong firmographic enrichment and scoring
- you want API and CRM enrichment for French ICPs
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool, and Societe for teams selling into France that need official, structured company data.
Browse all tools →Frequently asked questions
Is Apollo.io or Societe Info cheaper?
Apollo.io is the more affordable option (Free plan versus $39/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Apollo.io or Societe Info?
Neither is strictly better, they're built for different priorities. Apollo.io is the stronger pick for SMB and mid-market teams that want data and outreach in one affordable tool, while Societe Info suits teams selling into France that need official, structured company data.
What's the main difference between Apollo.io and Societe Info?
Apollo.io is intermediate and budget-friendly, while Societe Info is intermediate and mid-range. On tracked prospecting & lead data features, Apollo.io covers 10 and Societe covers 6.