Attio vs Close
Short version: Attio is the better fit for startups and product-led teams that want a flexible, modern CRM, while Close is built for SMB inside-sales teams that want calling and email inside the CRM.
Attio
Flexible, data-native CRM for modern teams
Free plan
Free plan; paid from ~$29/seat/mo (Plus/Pro tiers)
Close
CRM with calling & email built for closers
$9/mo
From ~$9/seat/mo annual (Solo); built-in calling, SMS, email
At a glance
| Spec | Attio | Close |
|---|---|---|
| Starting price | Free plan | $9/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 50+ | 100+ |
| Founded | 2019 | 2013 |
Feature comparison
Attio offers 8 of 11 tracked crm features; Close offers 10.
| Feature | Attio | Close |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Attio
Pros
- Extremely flexible data model and slick UI
- Real-time enrichment and email/calendar sync
- Strong free tier and quick to customize
Cons
- Younger ecosystem, fewer native integrations
- Forecasting and sales reporting still maturing
- Best for teams comfortable building workflows
Close
Pros
- Built-in dialer, SMS, and email sequences
- Fast, activity-focused workflow
- Great for high-volume inside sales
Cons
- Less suited to complex enterprise process
- Fewer third-party integrations than Salesforce
- Reporting is solid but not deep
Which should you choose?
Choose Attio if…
- you want extremely flexible data model and slick UI
- you want real-time enrichment and email/calendar sync
- you want strong free tier and quick to customize
Choose Close if…
- you want built-in dialer, SMS, and email sequences
- you want fast, activity-focused workflow
- you want great for high-volume inside sales
The verdict
Both are solid crm tools. The best choice comes down to fit: Attio for startups and product-led teams that want a flexible, modern CRM, and Close for SMB inside-sales teams that want calling and email inside the CRM.
Browse all tools →Frequently asked questions
Is Attio or Close cheaper?
Attio is the more affordable option (Free plan versus $9/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Attio or Close?
Neither is strictly better, they're built for different priorities. Attio is the stronger pick for startups and product-led teams that want a flexible, modern CRM, while Close suits SMB inside-sales teams that want calling and email inside the CRM.
What's the main difference between Attio and Close?
Attio is intermediate and budget-friendly, while Close is beginner-friendly and budget-friendly. On tracked crm features, Attio covers 8 and Close covers 10.