Attio vs HubSpot Sales Hub
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.7 (480)
Attio
Flexible, data-native CRM for modern teams
Free plan
Free plan; paid from ~$29/seat/mo (Plus/Pro tiers)
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Free CRM; paid Sales Hub from ~$20/seat/mo, scaling steeply
At a glance
| Spec | Attio | HubSpot |
|---|---|---|
| Editorial rating | 4.7 / 5 | 4.5 / 5 |
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 50+ | 1500+ |
| Founded | 2019 | 2006 |
Feature comparison
Attio offers 8 of 11 tracked crm features; HubSpot offers 11.
| Feature | Attio | HubSpot |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Attio
Pros
- Extremely flexible data model and slick, fast UI
- Real-time enrichment and email/calendar sync built in
- Strong free tier and quick to customize
Cons
- Younger ecosystem, fewer native integrations
- Forecasting and sales reporting still maturing
- Best for teams comfortable building their own workflows
HubSpot Sales Hub
Pros
- Free CRM tier and exceptionally easy onboarding
- Sequences, dialer, and meeting links built in
- Huge app marketplace and clean reporting
Cons
- Costs escalate quickly with seats and tiers
- Advanced automation gated to higher plans
- Less customizable than Salesforce at the top end
The verdict
Attio edges ahead on our editorial score, but the right pick depends on your priorities. Choose Attio if you value startups and product-led teams that want a flexible, modern crm. Choose HubSpot if you need startups and mid-market teams that want one easy crm + engagement suite.
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