Attio vs Pipedrive
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.7 (480)
Attio
Flexible, data-native CRM for modern teams
Free plan
Free plan; paid from ~$29/seat/mo (Plus/Pro tiers)
Pipedrive
Simple, visual pipeline CRM for SMBs
$14/mo
From ~$14/seat/mo; most teams on Advanced/Professional
At a glance
| Spec | Attio | Pipedrive |
|---|---|---|
| Editorial rating | 4.7 / 5 | 4.4 / 5 |
| Starting price | Free plan | $14/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 50+ | 400+ |
| Founded | 2019 | 2010 |
Feature comparison
Attio offers 8 of 11 tracked crm features; Pipedrive offers 10.
| Feature | Attio | Pipedrive |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Attio
Pros
- Extremely flexible data model and slick, fast UI
- Real-time enrichment and email/calendar sync built in
- Strong free tier and quick to customize
Cons
- Younger ecosystem, fewer native integrations
- Forecasting and sales reporting still maturing
- Best for teams comfortable building their own workflows
Pipedrive
Pros
- Cleanest visual pipeline, reps adopt it instantly
- Affordable and quick to set up
- Solid automation and activity reminders for the price
Cons
- Lighter on marketing and support features
- Reporting less powerful than HubSpot/Salesforce
- Add-ons (LeadBooster, dialer) raise the real cost
The verdict
Attio edges ahead on our editorial score, but the right pick depends on your priorities. Choose Attio if you value startups and product-led teams that want a flexible, modern crm. Choose Pipedrive if you need small and mid-size sales teams that want a fast, no-fuss pipeline crm.
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