Avoma vs Claap
Short version: Avoma is the better fit for SMB and mid-market teams that want notes plus conversation intelligence affordably, while Claap is built for European sales teams that want call recording, AI notes, and async video in one.
Avoma
AI meeting assistant + conversation intelligence
Free plan
Free plan; paid from ~$19/seat/mo, conversation intel higher up
Claap
AI call recording, notes & async video
Free plan
Free plan; paid from ~€24/seat/mo, multilingual
At a glance
| Spec | Avoma | Claap |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Conversation Intelligence | Conversation Intelligence |
| Integrations | 40+ | 25+ |
| Founded | 2017 | 2021 |
Feature comparison
Avoma offers 10 of 11 tracked conversation intelligence features; Claap offers 9.
| Feature | Avoma | Claap |
|---|---|---|
| Call & meeting recording | ||
| Transcription | ||
| AI summaries & notes | ||
| Talk-time & topic analytics | ||
| Deal & pipeline intelligence | ||
| Coaching & scorecards | ||
| Auto CRM sync | ||
| Multi-language support | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Avoma
Pros
- Notes, transcription, and conversation intel in one
- Affordable tiers with a free plan
- Scheduling and agenda templates included
Cons
- Deal intelligence lighter than Gong
- Feature breadth can feel busy
- Best value on mid tiers
Claap
Pros
- AI call recording, transcription, and summaries
- CRM auto-fill and follow-up generation
- Async video for sharing deal context
Cons
- Lighter deal intelligence than Gong
- Younger product
- Best as a notetaker plus collaboration
Which should you choose?
Choose Avoma if…
- you want notes, transcription, and conversation intel in one
- you want affordable tiers with a free plan
- you want scheduling and agenda templates included
Choose Claap if…
- you want AI call recording, transcription, and summaries
- you want CRM auto-fill and follow-up generation
- you want async video for sharing deal context
The verdict
Both are solid conversation intelligence tools. The best choice comes down to fit: Avoma for SMB and mid-market teams that want notes plus conversation intelligence affordably, and Claap for European sales teams that want call recording, AI notes, and async video in one.
Browse all tools →Frequently asked questions
Is Avoma or Claap cheaper?
Avoma and Claap sit in a similar price range (Free plan and Free plan), so the decision usually comes down to features and fit rather than price.
Which is better, Avoma or Claap?
Neither is strictly better, they're built for different priorities. Avoma is the stronger pick for SMB and mid-market teams that want notes plus conversation intelligence affordably, while Claap suits European sales teams that want call recording, AI notes, and async video in one.
What's the main difference between Avoma and Claap?
Avoma is beginner-friendly and budget-friendly, while Claap is beginner-friendly and budget-friendly. On tracked conversation intelligence features, Avoma covers 10 and Claap covers 9.