Avoma vs JustCall
Short version: Avoma is the better fit for SMB and mid-market teams that want notes plus conversation intelligence affordably, while JustCall is built for SMB sales teams that want calling, SMS, and AI without a big budget.
Avoma
AI meeting assistant + conversation intelligence
Free plan
Free plan; paid from ~$19/seat/mo, conversation intel higher up
JustCall
Calling, SMS & AI for sales teams
$29/mo
From ~$29/seat/mo; AI and dialer features on higher tiers
At a glance
| Spec | Avoma | JustCall |
|---|---|---|
| Starting price | Free plan | $29/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Conversation Intelligence | Phone System & Dialers |
| Integrations | 40+ | 100+ |
| Founded | 2017 | 2016 |
Feature comparison
Avoma offers 10 of 11 tracked conversation intelligence features; JustCall offers 3.
| Feature | Avoma | JustCall |
|---|---|---|
| Call & meeting recording | ||
| Transcription | ||
| AI summaries & notes | ||
| Talk-time & topic analytics | ||
| Deal & pipeline intelligence | ||
| Coaching & scorecards | ||
| Auto CRM sync | ||
| Multi-language support | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Avoma
Pros
- Notes, transcription, and conversation intel in one
- Affordable tiers with a free plan
- Scheduling and agenda templates included
Cons
- Deal intelligence lighter than Gong
- Feature breadth can feel busy
- Best value on mid tiers
JustCall
Pros
- Calling, SMS, and AI coaching in one affordable tool
- Auto/predictive dialer and bulk SMS
- Solid CRM integrations at SMB pricing
Cons
- Call quality/reliability can be uneven
- Support response times vary
- Best AI features require pricier tiers
Which should you choose?
Choose Avoma if…
- you want notes, transcription, and conversation intel in one
- you want affordable tiers with a free plan
- you want scheduling and agenda templates included
Choose JustCall if…
- you want calling, SMS, and AI coaching in one affordable tool
- you want auto/predictive dialer and bulk SMS
- you want solid CRM integrations at SMB pricing
The verdict
Both are solid conversation intelligence tools. The best choice comes down to fit: Avoma for SMB and mid-market teams that want notes plus conversation intelligence affordably, and JustCall for SMB sales teams that want calling, SMS, and AI without a big budget.
Browse all tools →Frequently asked questions
Is Avoma or JustCall cheaper?
Avoma is the more affordable option (Free plan versus $29/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Avoma or JustCall?
Neither is strictly better, they're built for different priorities. Avoma is the stronger pick for SMB and mid-market teams that want notes plus conversation intelligence affordably, while JustCall suits SMB sales teams that want calling, SMS, and AI without a big budget.
What's the main difference between Avoma and JustCall?
Avoma is beginner-friendly and budget-friendly, while JustCall is beginner-friendly and budget-friendly. On tracked conversation intelligence features, Avoma covers 10 and JustCall covers 3.