Claap vs Clari Copilot
Short version: Claap is the better fit for European sales teams that want call recording, AI notes, and async video in one, while Clari Copilot is built for revenue teams that want conversation intelligence tied to forecasting.
Claap
AI call recording, notes & async video
Free plan
Free plan; paid from ~€24/seat/mo, multilingual
Clari Copilot
Conversation intelligence inside Clari
Custom pricing
Custom annual pricing; part of the Clari revenue platform
At a glance
| Spec | Claap | Clari |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Conversation Intelligence | Conversation Intelligence |
| Integrations | 25+ | 40+ |
| Founded | 2021 | 2015 |
Feature comparison
Claap offers 9 of 11 tracked conversation intelligence features; Clari offers 10.
| Feature | Claap | Clari |
|---|---|---|
| Call & meeting recording | ||
| Transcription | ||
| AI summaries & notes | ||
| Talk-time & topic analytics | ||
| Deal & pipeline intelligence | ||
| Coaching & scorecards | ||
| Auto CRM sync | ||
| Multi-language support | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Claap
Pros
- AI call recording, transcription, and summaries
- CRM auto-fill and follow-up generation
- Async video for sharing deal context
Cons
- Lighter deal intelligence than Gong
- Younger product
- Best as a notetaker plus collaboration
Clari Copilot
Pros
- Tight link to Clari forecasting and deals
- Real-time battlecards and coaching
- Strong deal-execution analytics
Cons
- Best value within the Clari platform
- Custom annual pricing
- Heavier for small teams
Which should you choose?
Choose Claap if…
- you want AI call recording, transcription, and summaries
- you want CRM auto-fill and follow-up generation
- you want async video for sharing deal context
Choose Clari if…
- you want tight link to Clari forecasting and deals
- you want real-time battlecards and coaching
- you want strong deal-execution analytics
The verdict
Both are solid conversation intelligence tools. The best choice comes down to fit: Claap for European sales teams that want call recording, AI notes, and async video in one, and Clari for revenue teams that want conversation intelligence tied to forecasting.
Browse all tools →Frequently asked questions
Is Claap or Clari Copilot cheaper?
Claap is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Claap or Clari Copilot?
Neither is strictly better, they're built for different priorities. Claap is the stronger pick for European sales teams that want call recording, AI notes, and async video in one, while Clari Copilot suits revenue teams that want conversation intelligence tied to forecasting.
What's the main difference between Claap and Clari Copilot?
Claap is beginner-friendly and budget-friendly, while Clari Copilot is intermediate and premium. On tracked conversation intelligence features, Claap covers 9 and Clari covers 10.