Clay vs FullEnrich
Short version: Clay is the better fit for revOps and growth teams building bespoke, signal-based outbound at scale, while FullEnrich is built for growth and RevOps teams that want the highest enrichment hit rate per contact.
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
At a glance
| Spec | Clay | FullEnrich |
|---|---|---|
| Starting price | $167/mo | $29/mo |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Advanced | Intermediate |
| Primary category | Sales Intelligence & Signals | Prospecting & Lead Data |
| Integrations | 120+ | 20+ |
| Founded | 2017 | 2023 |
Feature comparison
Clay offers 10 of 11 tracked sales intelligence & signals features; FullEnrich offers 1.
| Feature | Clay | FullEnrich |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
Which should you choose?
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
Choose FullEnrich if…
- you want waterfall across 15+ providers maximizes coverage
- you want strong mobile-number find rates
- you want API-first, fits automated GTM stacks
The verdict
Both are solid sales intelligence & signals tools. The best choice comes down to fit: Clay for revOps and growth teams building bespoke, signal-based outbound at scale, and FullEnrich for growth and RevOps teams that want the highest enrichment hit rate per contact.
Browse all tools →Frequently asked questions
Is Clay or FullEnrich cheaper?
FullEnrich is the more affordable option ($29/mo versus $167/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Clay or FullEnrich?
Neither is strictly better, they're built for different priorities. Clay is the stronger pick for revOps and growth teams building bespoke, signal-based outbound at scale, while FullEnrich suits growth and RevOps teams that want the highest enrichment hit rate per contact.
What's the main difference between Clay and FullEnrich?
Clay is advanced and mid-range, while FullEnrich is intermediate and budget-friendly. On tracked sales intelligence & signals features, Clay covers 10 and FullEnrich covers 1.