Clay vs Gong
Short version: Clay is the better fit for revOps and growth teams building bespoke, signal-based outbound at scale, while Gong is built for revenue teams that want deal risk and coaching insight at scale.
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
Gong
Revenue intelligence from every call
Custom pricing
Custom annual pricing: platform fee + ~per-seat; enterprise-leaning
At a glance
| Spec | Clay | Gong |
|---|---|---|
| Starting price | $167/mo | Custom pricing |
| Budget tier | Mid-range | Premium |
| Complexity | Advanced | Intermediate |
| Primary category | Sales Intelligence & Signals | Conversation Intelligence |
| Integrations | 120+ | 100+ |
| Founded | 2017 | 2015 |
Feature comparison
Clay offers 10 of 11 tracked sales intelligence & signals features; Gong offers 2.
| Feature | Clay | Gong |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Gong
Pros
- Best-in-class call analytics and deal-risk signals
- Powerful coaching, scorecards, and trackers
- Strong forecasting and pipeline intelligence
Cons
- Premium pricing with platform fees
- More than small teams need
- Adoption takes real change management
Which should you choose?
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
Choose Gong if…
- you want best-in-class call analytics and deal-risk signals
- you want powerful coaching, scorecards, and trackers
- you want strong forecasting and pipeline intelligence
The verdict
Both are solid sales intelligence & signals tools. The best choice comes down to fit: Clay for revOps and growth teams building bespoke, signal-based outbound at scale, and Gong for revenue teams that want deal risk and coaching insight at scale.
Browse all tools →Frequently asked questions
Is Clay or Gong cheaper?
Clay is the more affordable option ($167/mo versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Clay or Gong?
Neither is strictly better, they're built for different priorities. Clay is the stronger pick for revOps and growth teams building bespoke, signal-based outbound at scale, while Gong suits revenue teams that want deal risk and coaching insight at scale.
What's the main difference between Clay and Gong?
Clay is advanced and mid-range, while Gong is intermediate and premium. On tracked sales intelligence & signals features, Clay covers 10 and Gong covers 2.