Clay vs Lusha
Short version: Clay is the better fit for revOps and growth teams building bespoke, signal-based outbound at scale, while Lusha is built for individual reps and small teams that want quick contact lookups.
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$37/mo
At a glance
| Spec | Clay | Lusha |
|---|---|---|
| Starting price | $167/mo | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Advanced | Beginner-friendly |
| Primary category | Sales Intelligence & Signals | Prospecting & Lead Data |
| Integrations | 120+ | 30+ |
| Founded | 2017 | 2016 |
Feature comparison
Clay offers 3 of 10 tracked prospecting & lead data features; Lusha offers 9.
| Feature | Clay | Lusha |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
Which should you choose?
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
Choose Lusha if…
- you want simple, fast browser extension
- you want good direct-dial coverage
- you want usable free plan
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Clay for revOps and growth teams building bespoke, signal-based outbound at scale, and Lusha for individual reps and small teams that want quick contact lookups.
Browse all tools →Frequently asked questions
Is Clay or Lusha cheaper?
Lusha is the more affordable option (Free plan versus $167/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Clay or Lusha?
Neither is strictly better, they're built for different priorities. Clay is the stronger pick for revOps and growth teams building bespoke, signal-based outbound at scale, while Lusha suits individual reps and small teams that want quick contact lookups.
What's the main difference between Clay and Lusha?
Clay is advanced and mid-range, while Lusha is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, Clay covers 3 and Lusha covers 9.