Clay vs Nomination
Short version: Clay is the better fit for revOps and growth teams building bespoke, signal-based outbound at scale, while Nomination is built for teams selling to French enterprises that want verified decision-maker data.
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
Nomination
French B2B contacts & business signals
Custom pricing
Custom annual pricing; premium French decision-maker data
At a glance
| Spec | Clay | Nomination |
|---|---|---|
| Starting price | $167/mo | Custom pricing |
| Budget tier | Mid-range | Premium |
| Complexity | Advanced | Intermediate |
| Primary category | Sales Intelligence & Signals | Sales Intelligence & Signals |
| Integrations | 120+ | 15+ |
| Founded | 2017 | 2004 |
Feature comparison
Clay offers 10 of 11 tracked sales intelligence & signals features; Nomination offers 7.
| Feature | Clay | Nomination |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Nomination
Pros
- High-quality, verified French decision-maker data
- Business signals (appointments, projects, moves)
- Established French provider
Cons
- France-focused coverage
- Custom annual pricing
- Less relevant outside France
Which should you choose?
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
Choose Nomination if…
- you want high-quality, verified French decision-maker data
- you want business signals (appointments, projects, moves)
- you want established French provider
The verdict
Both are solid sales intelligence & signals tools. The best choice comes down to fit: Clay for revOps and growth teams building bespoke, signal-based outbound at scale, and Nomination for teams selling to French enterprises that want verified decision-maker data.
Browse all tools →Frequently asked questions
Is Clay or Nomination cheaper?
Clay is the more affordable option ($167/mo versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Clay or Nomination?
Neither is strictly better, they're built for different priorities. Clay is the stronger pick for revOps and growth teams building bespoke, signal-based outbound at scale, while Nomination suits teams selling to French enterprises that want verified decision-maker data.
What's the main difference between Clay and Nomination?
Clay is advanced and mid-range, while Nomination is intermediate and premium. On tracked sales intelligence & signals features, Clay covers 10 and Nomination covers 7.