Clay vs Societe Info
Short version: Clay is the better fit for revOps and growth teams building bespoke, signal-based outbound at scale, while Societe Info is built for teams selling into France that need official, structured company data.
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
Societe Info
French company data & enrichment
$39/mo
From ~€39/mo by volume; French SIREN-based company data
At a glance
| Spec | Clay | Societe |
|---|---|---|
| Starting price | $167/mo | $39/mo |
| Budget tier | Mid-range | Mid-range |
| Complexity | Advanced | Intermediate |
| Primary category | Sales Intelligence & Signals | Prospecting & Lead Data |
| Integrations | 120+ | 15+ |
| Founded | 2017 | 2016 |
Feature comparison
Clay offers 10 of 11 tracked sales intelligence & signals features; Societe offers 3.
| Feature | Clay | Societe |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Societe Info
Pros
- Authoritative French SIREN/SIRET company data
- Strong firmographic enrichment and scoring
- API and CRM enrichment for French ICPs
Cons
- France-focused coverage
- Custom pricing, no self-serve
- Less useful outside the French market
Which should you choose?
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
Choose Societe if…
- you want authoritative French SIREN/SIRET company data
- you want strong firmographic enrichment and scoring
- you want API and CRM enrichment for French ICPs
The verdict
Both are solid sales intelligence & signals tools. The best choice comes down to fit: Clay for revOps and growth teams building bespoke, signal-based outbound at scale, and Societe for teams selling into France that need official, structured company data.
Browse all tools →Frequently asked questions
Is Clay or Societe Info cheaper?
Societe Info is the more affordable option ($39/mo versus $167/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Clay or Societe Info?
Neither is strictly better, they're built for different priorities. Clay is the stronger pick for revOps and growth teams building bespoke, signal-based outbound at scale, while Societe Info suits teams selling into France that need official, structured company data.
What's the main difference between Clay and Societe Info?
Clay is advanced and mid-range, while Societe Info is intermediate and mid-range. On tracked sales intelligence & signals features, Clay covers 10 and Societe covers 3.