Close vs JustCall
Short version: Close is the better fit for SMB inside-sales teams that want calling and email inside the CRM, while JustCall is built for SMB sales teams that want calling, SMS, and AI without a big budget.
Close
CRM with calling & email built for closers
$9/mo
From ~$9/seat/mo annual (Solo); built-in calling, SMS, email
JustCall
Calling, SMS & AI for sales teams
$29/mo
From ~$29/seat/mo; AI and dialer features on higher tiers
At a glance
| Spec | Close | JustCall |
|---|---|---|
| Starting price | $9/mo | $29/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | CRM | Phone System & Dialers |
| Integrations | 100+ | 100+ |
| Founded | 2013 | 2016 |
Feature comparison
Close offers 2 of 11 tracked phone system & dialers features; JustCall offers 10.
| Feature | Close | JustCall |
|---|---|---|
| Power / auto dialer | ||
| Parallel dialing | ||
| Local presence numbers | ||
| Call recording | ||
| Voicemail drop | ||
| IVR & call routing | ||
| SMS / texting | ||
| CRM integration | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Close
Pros
- Built-in dialer, SMS, and email sequences
- Fast, activity-focused workflow
- Great for high-volume inside sales
Cons
- Less suited to complex enterprise process
- Fewer third-party integrations than Salesforce
- Reporting is solid but not deep
JustCall
Pros
- Calling, SMS, and AI coaching in one affordable tool
- Auto/predictive dialer and bulk SMS
- Solid CRM integrations at SMB pricing
Cons
- Call quality/reliability can be uneven
- Support response times vary
- Best AI features require pricier tiers
Which should you choose?
Choose Close if…
- you want built-in dialer, SMS, and email sequences
- you want fast, activity-focused workflow
- you want great for high-volume inside sales
Choose JustCall if…
- you want calling, SMS, and AI coaching in one affordable tool
- you want auto/predictive dialer and bulk SMS
- you want solid CRM integrations at SMB pricing
The verdict
Both are solid phone system & dialers tools. The best choice comes down to fit: Close for SMB inside-sales teams that want calling and email inside the CRM, and JustCall for SMB sales teams that want calling, SMS, and AI without a big budget.
Browse all tools →Frequently asked questions
Is Close or JustCall cheaper?
Close is the more affordable option ($9/mo versus $29/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Close or JustCall?
Neither is strictly better, they're built for different priorities. Close is the stronger pick for SMB inside-sales teams that want calling and email inside the CRM, while JustCall suits SMB sales teams that want calling, SMS, and AI without a big budget.
What's the main difference between Close and JustCall?
Close is beginner-friendly and budget-friendly, while JustCall is beginner-friendly and budget-friendly. On tracked phone system & dialers features, Close covers 2 and JustCall covers 10.