Close vs Orum
Short version: Close is the better fit for SMB inside-sales teams that want calling and email inside the CRM, while Orum is built for high-velocity SDR teams that grind outbound calls all day.
Close
CRM with calling & email built for closers
$9/mo
From ~$9/seat/mo annual (Solo); built-in calling, SMS, email
Orum
AI parallel dialer for live conversations
Custom pricing
Custom pricing, typically ~$300+/seat/mo billed annually
At a glance
| Spec | Close | Orum |
|---|---|---|
| Starting price | $9/mo | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | CRM | Phone System & Dialers |
| Integrations | 100+ | 30+ |
| Founded | 2013 | 2019 |
Feature comparison
Close offers 2 of 11 tracked phone system & dialers features; Orum offers 8.
| Feature | Close | Orum |
|---|---|---|
| Power / auto dialer | ||
| Parallel dialing | ||
| Local presence numbers | ||
| Call recording | ||
| Voicemail drop | ||
| IVR & call routing | ||
| SMS / texting | ||
| CRM integration | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Close
Pros
- Built-in dialer, SMS, and email sequences
- Fast, activity-focused workflow
- Great for high-volume inside sales
Cons
- Less suited to complex enterprise process
- Fewer third-party integrations than Salesforce
- Reporting is solid but not deep
Orum
Pros
- Parallel dialing multiplies live conversations per hour
- AI skips voicemails, dial tones, and phone trees
- Strong CRM/engagement integrations
Cons
- Premium per-seat pricing, annual contracts
- ROI depends on genuinely high call volume
- Built for outbound, not a full phone system
Which should you choose?
Choose Close if…
- you want built-in dialer, SMS, and email sequences
- you want fast, activity-focused workflow
- you want great for high-volume inside sales
Choose Orum if…
- you want parallel dialing multiplies live conversations per hour
- you want AI skips voicemails, dial tones, and phone trees
- you want strong CRM/engagement integrations
The verdict
Both are solid phone system & dialers tools. The best choice comes down to fit: Close for SMB inside-sales teams that want calling and email inside the CRM, and Orum for high-velocity SDR teams that grind outbound calls all day.
Browse all tools →Frequently asked questions
Is Close or Orum cheaper?
Close is the more affordable option ($9/mo versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Close or Orum?
Neither is strictly better, they're built for different priorities. Close is the stronger pick for SMB inside-sales teams that want calling and email inside the CRM, while Orum suits high-velocity SDR teams that grind outbound calls all day.
What's the main difference between Close and Orum?
Close is beginner-friendly and budget-friendly, while Orum is intermediate and premium. On tracked phone system & dialers features, Close covers 2 and Orum covers 8.