Cognism vs Apollo.io
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.6 (1,300)
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Cognism | Apollo.io |
|---|---|---|
| Editorial rating | 4.6 / 5 | 4.5 / 5 |
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 30+ | 100+ |
| Founded | 2015 | 2015 |
Feature comparison
Cognism offers 9 of 10 tracked prospecting & lead data features; Apollo.io offers 10.
| Feature | Cognism | Apollo.io |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans (no credit anxiety)
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer under one roof
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features are shallower than dedicated platforms
The verdict
Cognism edges ahead on our editorial score, but the right pick depends on your priorities. Choose Cognism if you value outbound teams selling into europe that live and die by phone connect rates. Choose Apollo.io if you need smb and mid-market teams that want data and outreach in one affordable tool.
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