Cognism vs Common Room
Short version: Cognism is the better fit for outbound teams selling into Europe that live and die by phone connect rates, while Common Room is built for product-led and modern GTM teams acting on real-time buying signals.
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
Common Room
Capture buying signals across the web
Free plan
Free starter plan; paid Essential from ~$2,500/mo annually
At a glance
| Spec | Cognism | Common |
|---|---|---|
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 30+ | 50+ |
| Founded | 2015 | 2020 |
Feature comparison
Cognism offers 3 of 11 tracked sales intelligence & signals features; Common offers 9.
| Feature | Cognism | Common |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
Common Room
Pros
- Aggregates many signal sources into one view
- Identifies warm people and accounts
- Automations to route signals to reps
Cons
- Setup and signal tuning take effort
- Custom pricing at scale
- Best for signal-led motions
Which should you choose?
Choose Cognism if…
- you want excellent EU/UK coverage and GDPR/DNC compliance
- you want phone-verified 'Diamond' mobile numbers
- you want unrestricted data views on most plans
Choose Common if…
- you want aggregates many signal sources into one view
- you want identifies warm people and accounts
- you want automations to route signals to reps
The verdict
Both are solid sales intelligence & signals tools. The best choice comes down to fit: Cognism for outbound teams selling into Europe that live and die by phone connect rates, and Common for product-led and modern GTM teams acting on real-time buying signals.
Browse all tools →Frequently asked questions
Is Cognism or Common Room cheaper?
Common Room is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Cognism or Common Room?
Neither is strictly better, they're built for different priorities. Cognism is the stronger pick for outbound teams selling into Europe that live and die by phone connect rates, while Common Room suits product-led and modern GTM teams acting on real-time buying signals.
What's the main difference between Cognism and Common Room?
Cognism is intermediate and premium, while Common Room is intermediate and mid-range. On tracked sales intelligence & signals features, Cognism covers 3 and Common covers 9.