Cognism vs Kaspr
Short version: Cognism is the better fit for outbound teams selling into Europe that live and die by phone connect rates, while Kaspr is built for SMB and startup reps prospecting directly from LinkedIn in Europe.
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
At a glance
| Spec | Cognism | Kaspr |
|---|---|---|
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 30+ | 20+ |
| Founded | 2015 | 2018 |
Feature comparison
Cognism offers 9 of 10 tracked prospecting & lead data features; Kaspr offers 8.
| Feature | Cognism | Kaspr |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
Which should you choose?
Choose Cognism if…
- you want excellent EU/UK coverage and GDPR/DNC compliance
- you want phone-verified 'Diamond' mobile numbers
- you want unrestricted data views on most plans
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Cognism for outbound teams selling into Europe that live and die by phone connect rates, and Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe.
Browse all tools →Frequently asked questions
Is Cognism or Kaspr cheaper?
Kaspr is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Cognism or Kaspr?
Neither is strictly better, they're built for different priorities. Cognism is the stronger pick for outbound teams selling into Europe that live and die by phone connect rates, while Kaspr suits SMB and startup reps prospecting directly from LinkedIn in Europe.
What's the main difference between Cognism and Kaspr?
Cognism is intermediate and premium, while Kaspr is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, Cognism covers 9 and Kaspr covers 8.