Cognism vs Lusha
Short version: Cognism is the better fit for outbound teams selling into Europe that live and die by phone connect rates, while Lusha is built for individual reps and small teams that want quick contact lookups.
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$37/mo
At a glance
| Spec | Cognism | Lusha |
|---|---|---|
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 30+ | 30+ |
| Founded | 2015 | 2016 |
Feature comparison
Cognism offers 9 of 10 tracked prospecting & lead data features; Lusha offers 9.
| Feature | Cognism | Lusha |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
Which should you choose?
Choose Cognism if…
- you want excellent EU/UK coverage and GDPR/DNC compliance
- you want phone-verified 'Diamond' mobile numbers
- you want unrestricted data views on most plans
Choose Lusha if…
- you want simple, fast browser extension
- you want good direct-dial coverage
- you want usable free plan
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Cognism for outbound teams selling into Europe that live and die by phone connect rates, and Lusha for individual reps and small teams that want quick contact lookups.
Browse all tools →Frequently asked questions
Is Cognism or Lusha cheaper?
Lusha is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Cognism or Lusha?
Neither is strictly better, they're built for different priorities. Cognism is the stronger pick for outbound teams selling into Europe that live and die by phone connect rates, while Lusha suits individual reps and small teams that want quick contact lookups.
What's the main difference between Cognism and Lusha?
Cognism is intermediate and premium, while Lusha is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, Cognism covers 9 and Lusha covers 9.