Cognism vs ZoomInfo
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.6 (1,300)
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
At a glance
| Spec | Cognism | ZoomInfo |
|---|---|---|
| Editorial rating | 4.6 / 5 | 4.2 / 5 |
| Starting price | Custom pricing | Custom pricing |
| Budget tier | Premium | Premium |
| Complexity | Intermediate | Advanced |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 30+ | 70+ |
| Founded | 2015 | 2007 |
Feature comparison
Cognism offers 9 of 10 tracked prospecting & lead data features; ZoomInfo offers 9.
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans (no credit anxiety)
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker coverage and compliance posture in the EU
The verdict
Cognism edges ahead on our editorial score, but the right pick depends on your priorities. Choose Cognism if you value outbound teams selling into europe that live and die by phone connect rates. Choose ZoomInfo if you need mid-market and enterprise teams that need maximum coverage and intent.
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