Common Room vs Dealfront
A side-by-side comparison of features, pricing, and value to help you choose.
Common Room
Capture buying signals across the web
Free plan
Free plan; paid custom; signal capture across many sources
Dealfront
European GTM data & website visitor intent
Custom pricing
Custom pricing; merger of Leadfeeder and Echobot
At a glance
| Spec | Common | Dealfront |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Mid-range | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Sales Intelligence & Signals | Sales Intelligence & Signals |
| Integrations | 50+ | 40+ |
| Founded | 2020 | 2022 |
Feature comparison
Common offers 9 of 11 tracked sales intelligence & signals features; Dealfront offers 8.
| Feature | Common | Dealfront |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Common Room
Pros
- Aggregates many signal sources into one view
- Identifies warm people and accounts
- Automations to route signals to reps
Cons
- Setup and signal tuning take effort
- Custom pricing at scale
- Best for signal-led motions
Dealfront
Pros
- Website-visitor de-anonymization (Leadfeeder)
- Strong DACH/EU company data and triggers
- GDPR-compliant by design
Cons
- Custom pricing, no self-serve
- US coverage trails ZoomInfo
- Two products still converging
The verdict
The right pick depends on your priorities. Choose Common if you value product-led and modern gtm teams acting on real-time buying signals. Choose Dealfront if you need european teams that want visitor intent plus compliant company data.
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