Datagma vs Clay
A side-by-side comparison of features, pricing, and value to help you choose.
Datagma
Enrichment & job-change tracking API
$39/mo
From ~$39/mo by credits; enrichment + job-change alerts
Clay
Waterfall enrichment + AI research in a spreadsheet
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
At a glance
| Spec | Datagma | Clay |
|---|---|---|
| Starting price | $39/mo | $134/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 18+ | 120+ |
| Founded | 2021 | 2017 |
Feature comparison
Datagma offers 6 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | Datagma | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Datagma
Pros
- Email + phone enrichment via a clean API
- Job-change tracking for warm timing
- Affordable for automated workflows
Cons
- API-first, lighter UI
- Smaller brand and ecosystem
- Credit-based at scale
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
The verdict
The right pick depends on your priorities. Choose Datagma if you value automation-driven teams that want enrichment plus job-change signals via api. Choose Clay if you need revops and growth teams building bespoke, signal-based outbound at scale.
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