Freshsales vs Attio
A side-by-side comparison of features, pricing, and value to help you choose.
Freshsales
Freshworks' sales CRM with built-in AI
$9/mo
Free plan; paid from ~$9/seat/mo, AI on higher tiers
Attio
Flexible, data-native CRM for modern teams
Free plan
Free plan; paid from ~$29/seat/mo (Plus/Pro tiers)
At a glance
| Spec | Freshsales | Attio |
|---|---|---|
| Starting price | $9/mo | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | CRM | CRM |
| Integrations | 100+ | 50+ |
| Founded | 2017 | 2019 |
Feature comparison
Freshsales offers 10 of 11 tracked crm features; Attio offers 8.
| Feature | Freshsales | Attio |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Freshsales
Pros
- Clean UI with built-in phone and email
- Freddy AI lead scoring and insights
- Generous free plan
Cons
- AI value depends on data volume
- Deeper customization needs higher tiers
- Smaller ecosystem than Salesforce
Attio
Pros
- Extremely flexible data model and slick UI
- Real-time enrichment and email/calendar sync
- Strong free tier and quick to customize
Cons
- Younger ecosystem, fewer native integrations
- Forecasting and sales reporting still maturing
- Best for teams comfortable building workflows
The verdict
The right pick depends on your priorities. Choose Freshsales if you value smbs that want an easy, affordable crm with built-in ai and phone. Choose Attio if you need startups and product-led teams that want a flexible, modern crm.
Browse all tools →