Freshsales vs HubSpot Sales Hub
Short version: Freshsales is the better fit for SMBs that want an easy, affordable CRM with built-in AI and phone, while HubSpot Sales Hub is built for startups and mid-market teams that want one easy CRM + engagement suite.
Freshsales
Freshworks' sales CRM with built-in AI
$9/mo
Free plan; paid from ~$9/seat/mo, AI on higher tiers
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Free CRM; paid Sales Hub from ~$15/seat/mo annual, scaling steeply
At a glance
| Spec | Freshsales | HubSpot |
|---|---|---|
| Starting price | $9/mo | Free plan |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 100+ | 1500+ |
| Founded | 2017 | 2006 |
Feature comparison
Freshsales offers 10 of 11 tracked crm features; HubSpot offers 11.
| Feature | Freshsales | HubSpot |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Freshsales
Pros
- Clean UI with built-in phone and email
- Freddy AI lead scoring and insights
- Generous free plan
Cons
- AI value depends on data volume
- Deeper customization needs higher tiers
- Smaller ecosystem than Salesforce
HubSpot Sales Hub
Pros
- Free CRM tier and exceptionally easy onboarding
- Sequences, dialer, and meeting links built in
- Huge app marketplace and clean reporting
Cons
- Costs escalate quickly with seats and tiers
- Advanced automation gated to higher plans
- Less customizable than Salesforce at the top end
Which should you choose?
Choose Freshsales if…
- you want clean UI with built-in phone and email
- you want freddy AI lead scoring and insights
- you want generous free plan
Choose HubSpot if…
- you want free CRM tier and exceptionally easy onboarding
- you want sequences, dialer, and meeting links built in
- you want huge app marketplace and clean reporting
The verdict
Both are solid crm tools. The best choice comes down to fit: Freshsales for SMBs that want an easy, affordable CRM with built-in AI and phone, and HubSpot for startups and mid-market teams that want one easy CRM + engagement suite.
Browse all tools →Frequently asked questions
Is Freshsales or HubSpot Sales Hub cheaper?
HubSpot Sales Hub is the more affordable option (Free plan versus $9/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Freshsales or HubSpot Sales Hub?
Neither is strictly better, they're built for different priorities. Freshsales is the stronger pick for SMBs that want an easy, affordable CRM with built-in AI and phone, while HubSpot Sales Hub suits startups and mid-market teams that want one easy CRM + engagement suite.
What's the main difference between Freshsales and HubSpot Sales Hub?
Freshsales is beginner-friendly and budget-friendly, while HubSpot Sales Hub is beginner-friendly and mid-range. On tracked crm features, Freshsales covers 10 and HubSpot covers 11.