FullEnrich vs Clay
A side-by-side comparison of features, pricing, and value to help you choose.
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
Clay
Waterfall enrichment + AI research in a spreadsheet
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
At a glance
| Spec | FullEnrich | Clay |
|---|---|---|
| Starting price | $29/mo | $134/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 20+ | 120+ |
| Founded | 2023 | 2017 |
Feature comparison
FullEnrich offers 6 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | FullEnrich | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
The verdict
The right pick depends on your priorities. Choose FullEnrich if you value growth and revops teams that want the highest enrichment hit rate per contact. Choose Clay if you need revops and growth teams building bespoke, signal-based outbound at scale.
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