Gong vs Clay
A side-by-side comparison of features, pricing, and ratings to help you choose.
Gong
Revenue intelligence from every call
Custom pricing
Custom annual pricing: platform fee + ~per-seat; enterprise-leaning
Clay
Waterfall enrichment + AI research in a spreadsheet
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
At a glance
| Spec | Gong | Clay |
|---|---|---|
| Editorial rating | 4.7 / 5 | 4.7 / 5 |
| Starting price | Custom pricing | $134/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Conversation Intelligence | Sales Intelligence & Signals |
| Integrations | 100+ | 120+ |
| Founded | 2015 | 2017 |
Feature comparison
Gong offers 4 of 11 tracked sales intelligence & signals features; Clay offers 10.
| Feature | Gong | Clay |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Gong
Pros
- Best-in-class call analytics and deal-risk signals
- Powerful coaching, scorecards, and trackers
- Strong forecasting and pipeline intelligence
Cons
- Premium pricing with platform fees and annual contracts
- More than small teams need
- Setup and adoption take real change management
Clay
Pros
- Waterfall enrichment across 100+ providers maximizes coverage
- AI research agents automate manual account research
- Endlessly composable, the Swiss-army knife of GTM data
Cons
- Steep learning curve, not a click-and-go tool
- Credit consumption is hard to predict
- You assemble the workflow, it is not opinionated
The verdict
These two are evenly matched on our score. Choose Gong if you value revenue teams that want deal risk and coaching insight at scale. Choose Clay if you need revops and growth teams building bespoke, signal-based outbound at scale.
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