Hublead vs Surfe
Short version: Hublead is the better fit for HubSpot users who prospect on LinkedIn and want one-click CRM sync, while Surfe is built for reps who live in LinkedIn Sales Navigator and want one-click CRM sync. Hublead is worth a close look for one-click LinkedIn-to-HubSpot sync with built-in enrichment.
Hublead
LinkedIn-to-HubSpot sync & enrichment
$32/mo
From ~$32/seat/mo; LinkedIn-to-HubSpot sync + enrichment
Surfe
Sync LinkedIn to your CRM in one click
Free plan
Free plan; paid from ~$39/seat/mo
At a glance
| Spec | Hublead | Surfe |
|---|---|---|
| Starting price | $32/mo | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 10+ | 20+ |
| Founded | 2022 | 2020 |
Feature comparison
Hublead offers 6 of 10 tracked prospecting & lead data features; Surfe offers 7.
| Feature | Hublead | Surfe |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Hublead
Pros
- One-click LinkedIn-to-HubSpot contact and message sync
- Built-in email and phone enrichment
- Deep, HubSpot-native integration
Cons
- Built specifically around HubSpot
- Relies on LinkedIn as the entry point
- Younger product
Surfe
Pros
- Seamless LinkedIn-to-CRM contact sync
- Built-in enrichment (emails + phones)
- Works with Sales Navigator messaging
Cons
- Relies on LinkedIn as the entry point
- Enrichment credits limited on lower tiers
- Not a standalone database
Which should you choose?
Choose Hublead if…
- you want one-click LinkedIn-to-HubSpot contact and message sync
- you want built-in email and phone enrichment
- you want deep, HubSpot-native integration
Choose Surfe if…
- you want seamless LinkedIn-to-CRM contact sync
- you want built-in enrichment (emails + phones)
- you want works with Sales Navigator messaging
The verdict
Both are solid prospecting & lead data tools. Hublead stands out for one-click LinkedIn-to-HubSpot sync with built-in enrichment, but the best choice comes down to fit: Hublead for HubSpot users who prospect on LinkedIn and want one-click CRM sync, and Surfe for reps who live in LinkedIn Sales Navigator and want one-click CRM sync.
Browse all tools →Frequently asked questions
Is Hublead or Surfe cheaper?
Surfe is the more affordable option (Free plan versus $32/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Hublead or Surfe?
Neither is strictly better, they're built for different priorities. Hublead is the stronger pick for HubSpot users who prospect on LinkedIn and want one-click CRM sync, while Surfe suits reps who live in LinkedIn Sales Navigator and want one-click CRM sync. Hublead also stands out for one-click LinkedIn-to-HubSpot sync with built-in enrichment.
What's the main difference between Hublead and Surfe?
Hublead is beginner-friendly and budget-friendly, while Surfe is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, Hublead covers 6 and Surfe covers 7.