HubSpot Sales Hub vs lemlist
A side-by-side comparison of features, pricing, and ratings to help you choose.
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Free CRM; paid Sales Hub from ~$20/seat/mo, scaling steeply
lemlist
Cold email + multichannel for small teams
$39/mo
Free trial; paid from ~$39/seat/mo, lead database add-on
At a glance
| Spec | HubSpot | lemlist |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.5 / 5 |
| Starting price | Free plan | $39/mo |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | CRM | Sales Engagement |
| Integrations | 1500+ | 40+ |
| Founded | 2006 | 2018 |
Feature comparison
HubSpot offers 7 of 11 tracked sales engagement features; lemlist offers 9.
| Feature | HubSpot | lemlist |
|---|---|---|
| Multichannel sequences | ||
| Automated email sequencing | ||
| LinkedIn automation | ||
| Call & task cadences | ||
| A/B testing | ||
| Deliverability / warm-up | ||
| AI personalization | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
HubSpot Sales Hub
Pros
- Free CRM tier and exceptionally easy onboarding
- Sequences, dialer, and meeting links built in
- Huge app marketplace and clean reporting
Cons
- Costs escalate quickly with seats and tiers
- Advanced automation gated to higher plans
- Less customizable than Salesforce at the top end
lemlist
Pros
- Standout personalization (images, video, liquid variables)
- Built-in lead database + lemwarm deliverability
- Affordable and quick to launch
Cons
- Lighter analytics and admin than enterprise tools
- Database coverage trails dedicated data vendors
- Scales less gracefully for large orgs
The verdict
These two are evenly matched on our score. Choose HubSpot if you value startups and mid-market teams that want one easy crm + engagement suite. Choose lemlist if you need agencies, founders, and smb teams running personalized cold outbound.
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