JustCall vs Avoma
Short version: JustCall is the better fit for SMB sales teams that want calling, SMS, and AI without a big budget, while Avoma is built for SMB and mid-market teams that want notes plus conversation intelligence affordably.
JustCall
Calling, SMS & AI for sales teams
$29/mo
From ~$29/seat/mo; AI and dialer features on higher tiers
Avoma
AI meeting assistant + conversation intelligence
Free plan
Free plan; paid from ~$19/seat/mo, conversation intel higher up
At a glance
| Spec | JustCall | Avoma |
|---|---|---|
| Starting price | $29/mo | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Phone System & Dialers | Conversation Intelligence |
| Integrations | 100+ | 40+ |
| Founded | 2016 | 2017 |
Feature comparison
JustCall offers 3 of 11 tracked conversation intelligence features; Avoma offers 10.
| Feature | JustCall | Avoma |
|---|---|---|
| Call & meeting recording | ||
| Transcription | ||
| AI summaries & notes | ||
| Talk-time & topic analytics | ||
| Deal & pipeline intelligence | ||
| Coaching & scorecards | ||
| Auto CRM sync | ||
| Multi-language support | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
JustCall
Pros
- Calling, SMS, and AI coaching in one affordable tool
- Auto/predictive dialer and bulk SMS
- Solid CRM integrations at SMB pricing
Cons
- Call quality/reliability can be uneven
- Support response times vary
- Best AI features require pricier tiers
Avoma
Pros
- Notes, transcription, and conversation intel in one
- Affordable tiers with a free plan
- Scheduling and agenda templates included
Cons
- Deal intelligence lighter than Gong
- Feature breadth can feel busy
- Best value on mid tiers
Which should you choose?
Choose JustCall if…
- you want calling, SMS, and AI coaching in one affordable tool
- you want auto/predictive dialer and bulk SMS
- you want solid CRM integrations at SMB pricing
Choose Avoma if…
- you want notes, transcription, and conversation intel in one
- you want affordable tiers with a free plan
- you want scheduling and agenda templates included
The verdict
Both are solid conversation intelligence tools. The best choice comes down to fit: JustCall for SMB sales teams that want calling, SMS, and AI without a big budget, and Avoma for SMB and mid-market teams that want notes plus conversation intelligence affordably.
Browse all tools →Frequently asked questions
Is JustCall or Avoma cheaper?
Avoma is the more affordable option (Free plan versus $29/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, JustCall or Avoma?
Neither is strictly better, they're built for different priorities. JustCall is the stronger pick for SMB sales teams that want calling, SMS, and AI without a big budget, while Avoma suits SMB and mid-market teams that want notes plus conversation intelligence affordably.
What's the main difference between JustCall and Avoma?
JustCall is beginner-friendly and budget-friendly, while Avoma is beginner-friendly and budget-friendly. On tracked conversation intelligence features, JustCall covers 3 and Avoma covers 10.