Kaspr vs Clay
Short version: Kaspr is the better fit for SMB and startup reps prospecting directly from LinkedIn in Europe, while Clay is built for revOps and growth teams building bespoke, signal-based outbound at scale.
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
At a glance
| Spec | Kaspr | Clay |
|---|---|---|
| Starting price | Free plan | $167/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 20+ | 120+ |
| Founded | 2018 | 2017 |
Feature comparison
Kaspr offers 8 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | Kaspr | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Which should you choose?
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe, and Clay for revOps and growth teams building bespoke, signal-based outbound at scale.
Browse all tools →Frequently asked questions
Is Kaspr or Clay cheaper?
Kaspr is the more affordable option (Free plan versus $167/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Kaspr or Clay?
Neither is strictly better, they're built for different priorities. Kaspr is the stronger pick for SMB and startup reps prospecting directly from LinkedIn in Europe, while Clay suits revOps and growth teams building bespoke, signal-based outbound at scale.
What's the main difference between Kaspr and Clay?
Kaspr is beginner-friendly and budget-friendly, while Clay is advanced and mid-range. On tracked prospecting & lead data features, Kaspr covers 8 and Clay covers 3.