Kaspr vs LinkedIn Sales Navigator
Short version: Kaspr is the better fit for SMB and startup reps prospecting directly from LinkedIn in Europe, while LinkedIn Sales Navigator is built for almost any B2B seller doing account research and social selling.
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
LinkedIn Sales Navigator
The deepest professional graph for sellers
$90/mo
From ~$90/seat/mo annual; Core, Advanced, and Advanced Plus tiers
At a glance
| Spec | Kaspr | |
|---|---|---|
| Starting price | Free plan | $90/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 20+ | 30+ |
| Founded | 2018 | 2014 |
Feature comparison
Kaspr offers 8 of 10 tracked prospecting & lead data features; LinkedIn offers 3.
| Feature | Kaspr | |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
LinkedIn Sales Navigator
Pros
- Unmatched, always-fresh professional data
- Powerful lead/account filters and saved searches
- Real-time job-change and relationship signals
Cons
- No bulk export without third-party tools
- Per-seat cost adds up
- Data lives inside LinkedIn
Which should you choose?
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
Choose LinkedIn if…
- you want unmatched, always-fresh professional data
- you want powerful lead/account filters and saved searches
- you want real-time job-change and relationship signals
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe, and LinkedIn for almost any B2B seller doing account research and social selling.
Browse all tools →Frequently asked questions
Is Kaspr or LinkedIn Sales Navigator cheaper?
Kaspr is the more affordable option (Free plan versus $90/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Kaspr or LinkedIn Sales Navigator?
Neither is strictly better, they're built for different priorities. Kaspr is the stronger pick for SMB and startup reps prospecting directly from LinkedIn in Europe, while LinkedIn Sales Navigator suits almost any B2B seller doing account research and social selling.
What's the main difference between Kaspr and LinkedIn Sales Navigator?
Kaspr is beginner-friendly and budget-friendly, while LinkedIn Sales Navigator is beginner-friendly and mid-range. On tracked prospecting & lead data features, Kaspr covers 8 and LinkedIn covers 3.