Kaspr vs ZoomInfo
A side-by-side comparison of features, pricing, and value to help you choose.
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
At a glance
| Spec | Kaspr | ZoomInfo |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 70+ |
| Founded | 2018 | 2007 |
Feature comparison
Kaspr offers 8 of 10 tracked prospecting & lead data features; ZoomInfo offers 9.
| Feature | Kaspr | ZoomInfo |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
The verdict
The right pick depends on your priorities. Choose Kaspr if you value smb and startup reps prospecting directly from linkedin in europe. Choose ZoomInfo if you need mid-market and enterprise teams that need maximum coverage and intent.
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