lemlist vs HubSpot Sales Hub
A side-by-side comparison of features, pricing, and ratings to help you choose.
lemlist
Cold email + multichannel for small teams
$39/mo
Free trial; paid from ~$39/seat/mo, lead database add-on
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Free CRM; paid Sales Hub from ~$20/seat/mo, scaling steeply
At a glance
| Spec | lemlist | HubSpot |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.5 / 5 |
| Starting price | $39/mo | Free plan |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Sales Engagement | CRM |
| Integrations | 40+ | 1500+ |
| Founded | 2018 | 2006 |
Feature comparison
lemlist offers 9 of 11 tracked sales engagement features; HubSpot offers 7.
| Feature | lemlist | HubSpot |
|---|---|---|
| Multichannel sequences | ||
| Automated email sequencing | ||
| LinkedIn automation | ||
| Call & task cadences | ||
| A/B testing | ||
| Deliverability / warm-up | ||
| AI personalization | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
lemlist
Pros
- Standout personalization (images, video, liquid variables)
- Built-in lead database + lemwarm deliverability
- Affordable and quick to launch
Cons
- Lighter analytics and admin than enterprise tools
- Database coverage trails dedicated data vendors
- Scales less gracefully for large orgs
HubSpot Sales Hub
Pros
- Free CRM tier and exceptionally easy onboarding
- Sequences, dialer, and meeting links built in
- Huge app marketplace and clean reporting
Cons
- Costs escalate quickly with seats and tiers
- Advanced automation gated to higher plans
- Less customizable than Salesforce at the top end
The verdict
These two are evenly matched on our score. Choose lemlist if you value agencies, founders, and smb teams running personalized cold outbound. Choose HubSpot if you need startups and mid-market teams that want one easy crm + engagement suite.
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