LinkedIn Sales Navigator vs Kaspr
Short version: LinkedIn Sales Navigator is the better fit for almost any B2B seller doing account research and social selling, while Kaspr is built for SMB and startup reps prospecting directly from LinkedIn in Europe.
LinkedIn Sales Navigator
The deepest professional graph for sellers
$90/mo
From ~$90/seat/mo annual; Core, Advanced, and Advanced Plus tiers
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
At a glance
| Spec | Kaspr | |
|---|---|---|
| Starting price | $90/mo | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Sales Intelligence & Signals | Prospecting & Lead Data |
| Integrations | 30+ | 20+ |
| Founded | 2014 | 2018 |
Feature comparison
LinkedIn offers 3 of 10 tracked prospecting & lead data features; Kaspr offers 8.
| Feature | Kaspr | |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
LinkedIn Sales Navigator
Pros
- Unmatched, always-fresh professional data
- Powerful lead/account filters and saved searches
- Real-time job-change and relationship signals
Cons
- No bulk export without third-party tools
- Per-seat cost adds up
- Data lives inside LinkedIn
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
Which should you choose?
Choose LinkedIn if…
- you want unmatched, always-fresh professional data
- you want powerful lead/account filters and saved searches
- you want real-time job-change and relationship signals
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: LinkedIn for almost any B2B seller doing account research and social selling, and Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe.
Browse all tools →Frequently asked questions
Is LinkedIn Sales Navigator or Kaspr cheaper?
Kaspr is the more affordable option (Free plan versus $90/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, LinkedIn Sales Navigator or Kaspr?
Neither is strictly better, they're built for different priorities. LinkedIn Sales Navigator is the stronger pick for almost any B2B seller doing account research and social selling, while Kaspr suits SMB and startup reps prospecting directly from LinkedIn in Europe.
What's the main difference between LinkedIn Sales Navigator and Kaspr?
LinkedIn Sales Navigator is beginner-friendly and mid-range, while Kaspr is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, LinkedIn covers 3 and Kaspr covers 8.