Lusha vs Clay
Short version: Lusha is the better fit for individual reps and small teams that want quick contact lookups, while Clay is built for revOps and growth teams building bespoke, signal-based outbound at scale.
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$37/mo
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
At a glance
| Spec | Lusha | Clay |
|---|---|---|
| Starting price | Free plan | $167/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 30+ | 120+ |
| Founded | 2016 | 2017 |
Feature comparison
Lusha offers 9 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | Lusha | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Which should you choose?
Choose Lusha if…
- you want simple, fast browser extension
- you want good direct-dial coverage
- you want usable free plan
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Lusha for individual reps and small teams that want quick contact lookups, and Clay for revOps and growth teams building bespoke, signal-based outbound at scale.
Browse all tools →Frequently asked questions
Is Lusha or Clay cheaper?
Lusha is the more affordable option (Free plan versus $167/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Lusha or Clay?
Neither is strictly better, they're built for different priorities. Lusha is the stronger pick for individual reps and small teams that want quick contact lookups, while Clay suits revOps and growth teams building bespoke, signal-based outbound at scale.
What's the main difference between Lusha and Clay?
Lusha is beginner-friendly and budget-friendly, while Clay is advanced and mid-range. On tracked prospecting & lead data features, Lusha covers 9 and Clay covers 3.