Lusha vs Clay
A side-by-side comparison of features, pricing, and value to help you choose.
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$36/mo
Clay
Waterfall enrichment + AI research in a spreadsheet
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
At a glance
| Spec | Lusha | Clay |
|---|---|---|
| Starting price | Free plan | $134/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 30+ | 120+ |
| Founded | 2016 | 2017 |
Feature comparison
Lusha offers 9 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | Lusha | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
The verdict
The right pick depends on your priorities. Choose Lusha if you value individual reps and small teams that want quick contact lookups. Choose Clay if you need revops and growth teams building bespoke, signal-based outbound at scale.
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