Lusha vs Cognism
A side-by-side comparison of features, pricing, and value to help you choose.
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$36/mo
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
At a glance
| Spec | Lusha | Cognism |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 30+ | 30+ |
| Founded | 2016 | 2015 |
Feature comparison
Lusha offers 9 of 10 tracked prospecting & lead data features; Cognism offers 9.
| Feature | Lusha | Cognism |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
The verdict
The right pick depends on your priorities. Choose Lusha if you value individual reps and small teams that want quick contact lookups. Choose Cognism if you need outbound teams selling into europe that live and die by phone connect rates.
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