Lusha vs lemlist
Short version: Lusha is the better fit for individual reps and small teams that want quick contact lookups, while lemlist is built for agencies, founders, and SMB teams running personalized cold outbound. lemlist is worth a close look for multichannel sequences with built-in deliverability warm-up at an SMB price.
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$37/mo
lemlist
Cold email + multichannel for small teams
$55/mo
Free trial; paid from ~$55/seat/mo annual, lead database add-on
At a glance
| Spec | Lusha | lemlist |
|---|---|---|
| Starting price | Free plan | $55/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Sales Engagement |
| Integrations | 30+ | 40+ |
| Founded | 2016 | 2018 |
Feature comparison
Lusha offers 9 of 10 tracked prospecting & lead data features; lemlist offers 1.
| Feature | Lusha | lemlist |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
lemlist
Pros
- Standout personalization (images, video, liquid variables)
- Built-in lead database + lemwarm deliverability
- Affordable and quick to launch
Cons
- Lighter analytics and admin than enterprise tools
- Database coverage trails dedicated vendors
- Scales less gracefully for large orgs
Which should you choose?
Choose Lusha if…
- you want simple, fast browser extension
- you want good direct-dial coverage
- you want usable free plan
Choose lemlist if…
- you want standout personalization (images, video, liquid variables)
- you want built-in lead database + lemwarm deliverability
- you want affordable and quick to launch
The verdict
Both are solid prospecting & lead data tools. lemlist stands out for multichannel sequences with built-in deliverability warm-up at an SMB price, but the best choice comes down to fit: Lusha for individual reps and small teams that want quick contact lookups, and lemlist for agencies, founders, and SMB teams running personalized cold outbound.
Browse all tools →Frequently asked questions
Is Lusha or lemlist cheaper?
Lusha is the more affordable option (Free plan versus $55/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Lusha or lemlist?
Neither is strictly better, they're built for different priorities. Lusha is the stronger pick for individual reps and small teams that want quick contact lookups, while lemlist suits agencies, founders, and SMB teams running personalized cold outbound. lemlist also stands out for multichannel sequences with built-in deliverability warm-up at an SMB price.
What's the main difference between Lusha and lemlist?
Lusha is beginner-friendly and budget-friendly, while lemlist is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, Lusha covers 9 and lemlist covers 1.