Lusha vs ZoomInfo
A side-by-side comparison of features, pricing, and value to help you choose.
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$36/mo
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
At a glance
| Spec | Lusha | ZoomInfo |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 30+ | 70+ |
| Founded | 2016 | 2007 |
Feature comparison
Lusha offers 9 of 10 tracked prospecting & lead data features; ZoomInfo offers 9.
| Feature | Lusha | ZoomInfo |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
The verdict
The right pick depends on your priorities. Choose Lusha if you value individual reps and small teams that want quick contact lookups. Choose ZoomInfo if you need mid-market and enterprise teams that need maximum coverage and intent.
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