Nomination vs Apollo.io
Short version: Nomination is the better fit for teams selling to French enterprises that want verified decision-maker data, while Apollo.io is built for SMB and mid-market teams that want data and outreach in one affordable tool.
Nomination
French B2B contacts & business signals
Custom pricing
Custom annual pricing; premium French decision-maker data
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Nomination | Apollo.io |
|---|---|---|
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Sales Intelligence & Signals | Prospecting & Lead Data |
| Integrations | 15+ | 100+ |
| Founded | 2004 | 2015 |
Feature comparison
Nomination offers 7 of 11 tracked sales intelligence & signals features; Apollo.io offers 4.
| Feature | Nomination | Apollo.io |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Nomination
Pros
- High-quality, verified French decision-maker data
- Business signals (appointments, projects, moves)
- Established French provider
Cons
- France-focused coverage
- Custom annual pricing
- Less relevant outside France
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Which should you choose?
Choose Nomination if…
- you want high-quality, verified French decision-maker data
- you want business signals (appointments, projects, moves)
- you want established French provider
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
The verdict
Both are solid sales intelligence & signals tools. The best choice comes down to fit: Nomination for teams selling to French enterprises that want verified decision-maker data, and Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool.
Browse all tools →Frequently asked questions
Is Nomination or Apollo.io cheaper?
Apollo.io is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Nomination or Apollo.io?
Neither is strictly better, they're built for different priorities. Nomination is the stronger pick for teams selling to French enterprises that want verified decision-maker data, while Apollo.io suits SMB and mid-market teams that want data and outreach in one affordable tool.
What's the main difference between Nomination and Apollo.io?
Nomination is intermediate and premium, while Apollo.io is intermediate and budget-friendly. On tracked sales intelligence & signals features, Nomination covers 7 and Apollo.io covers 4.