Salesforce Sales Cloud vs Close
Short version: Salesforce Sales Cloud is the better fit for mid-market and enterprise teams that need deep customization and scale, while Close is built for SMB inside-sales teams that want calling and email inside the CRM.
Salesforce Sales Cloud
The enterprise CRM standard
$25/mo
From ~$25/seat/mo (Starter); most teams land on $80–165/seat
Close
CRM with calling & email built for closers
$9/mo
From ~$9/seat/mo annual (Solo); built-in calling, SMS, email
At a glance
| Spec | Salesforce | Close |
|---|---|---|
| Starting price | $25/mo | $9/mo |
| Budget tier | Premium | Budget-friendly |
| Complexity | Advanced | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 4000+ | 100+ |
| Founded | 1999 | 2013 |
Feature comparison
Salesforce offers 9 of 11 tracked crm features; Close offers 10.
| Feature | Salesforce | Close |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Salesforce Sales Cloud
Pros
- Unmatched customization and AppExchange ecosystem
- Scales to the largest, most complex sales orgs
- Powerful reporting, forecasting, and automation
Cons
- Expensive once you add seats and add-ons
- Requires admin/consultant resources
- Steep learning curve
Close
Pros
- Built-in dialer, SMS, and email sequences
- Fast, activity-focused workflow
- Great for high-volume inside sales
Cons
- Less suited to complex enterprise process
- Fewer third-party integrations than Salesforce
- Reporting is solid but not deep
Which should you choose?
Choose Salesforce if…
- you want unmatched customization and AppExchange ecosystem
- you want scales to the largest, most complex sales orgs
- you want powerful reporting, forecasting, and automation
Choose Close if…
- you want built-in dialer, SMS, and email sequences
- you want fast, activity-focused workflow
- you want great for high-volume inside sales
The verdict
Both are solid crm tools. The best choice comes down to fit: Salesforce for mid-market and enterprise teams that need deep customization and scale, and Close for SMB inside-sales teams that want calling and email inside the CRM.
Browse all tools →Frequently asked questions
Is Salesforce Sales Cloud or Close cheaper?
Close is the more affordable option ($9/mo versus $25/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Salesforce Sales Cloud or Close?
Neither is strictly better, they're built for different priorities. Salesforce Sales Cloud is the stronger pick for mid-market and enterprise teams that need deep customization and scale, while Close suits SMB inside-sales teams that want calling and email inside the CRM.
What's the main difference between Salesforce Sales Cloud and Close?
Salesforce Sales Cloud is advanced and premium, while Close is beginner-friendly and budget-friendly. On tracked crm features, Salesforce covers 9 and Close covers 10.