Salesloft vs Apollo.io
A side-by-side comparison of features, pricing, and value to help you choose.
Salesloft
Revenue orchestration & cadences
Custom pricing
Custom annual pricing; tiered Advanced/Premier packages
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Salesloft | Apollo.io |
|---|---|---|
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Sales Engagement | Prospecting & Lead Data |
| Integrations | 90+ | 100+ |
| Founded | 2011 | 2015 |
Feature comparison
Salesloft offers 10 of 11 tracked sales engagement features; Apollo.io offers 3.
| Feature | Salesloft | Apollo.io |
|---|---|---|
| Multichannel sequences | ||
| Automated email sequencing | ||
| LinkedIn automation | ||
| Call & task cadences | ||
| A/B testing | ||
| Deliverability / warm-up | ||
| AI personalization | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Salesloft
Pros
- Intuitive cadence builder reps actually adopt
- Built-in Conversations (call recording + analytics)
- Strong Salesforce sync and analytics
Cons
- Custom annual pricing, no free tier
- Premium features gated to higher packages
- Heavier than a standalone sequencer for small teams
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
The verdict
The right pick depends on your priorities. Choose Salesloft if you value mid-market and enterprise teams that want a rep-friendly engagement platform. Choose Apollo.io if you need smb and mid-market teams that want data and outreach in one affordable tool.
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