Societe Info vs Apollo.io
Short version: Societe Info is the better fit for teams selling into France that need official, structured company data, while Apollo.io is built for SMB and mid-market teams that want data and outreach in one affordable tool.
Societe Info
French company data & enrichment
$39/mo
From ~€39/mo by volume; French SIREN-based company data
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Societe | Apollo.io |
|---|---|---|
| Starting price | $39/mo | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 15+ | 100+ |
| Founded | 2016 | 2015 |
Feature comparison
Societe offers 6 of 10 tracked prospecting & lead data features; Apollo.io offers 10.
| Feature | Societe | Apollo.io |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Societe Info
Pros
- Authoritative French SIREN/SIRET company data
- Strong firmographic enrichment and scoring
- API and CRM enrichment for French ICPs
Cons
- France-focused coverage
- Custom pricing, no self-serve
- Less useful outside the French market
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Which should you choose?
Choose Societe if…
- you want authoritative French SIREN/SIRET company data
- you want strong firmographic enrichment and scoring
- you want API and CRM enrichment for French ICPs
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Societe for teams selling into France that need official, structured company data, and Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool.
Browse all tools →Frequently asked questions
Is Societe Info or Apollo.io cheaper?
Apollo.io is the more affordable option (Free plan versus $39/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Societe Info or Apollo.io?
Neither is strictly better, they're built for different priorities. Societe Info is the stronger pick for teams selling into France that need official, structured company data, while Apollo.io suits SMB and mid-market teams that want data and outreach in one affordable tool.
What's the main difference between Societe Info and Apollo.io?
Societe Info is intermediate and mid-range, while Apollo.io is intermediate and budget-friendly. On tracked prospecting & lead data features, Societe covers 6 and Apollo.io covers 10.