ZoomInfo vs Cognism
A side-by-side comparison of features, pricing, and ratings to help you choose.
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
Higher rated
4.6 (1,300)
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
At a glance
| Spec | ZoomInfo | Cognism |
|---|---|---|
| Editorial rating | 4.2 / 5 | 4.6 / 5 |
| Starting price | Custom pricing | Custom pricing |
| Budget tier | Premium | Premium |
| Complexity | Advanced | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 70+ | 30+ |
| Founded | 2007 | 2015 |
Feature comparison
ZoomInfo offers 9 of 10 tracked prospecting & lead data features; Cognism offers 9.
| Feature | ZoomInfo | Cognism |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker coverage and compliance posture in the EU
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans (no credit anxiety)
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
The verdict
Cognism edges ahead on our editorial score, but the right pick depends on your priorities. Choose ZoomInfo if you value mid-market and enterprise teams that need maximum coverage and intent. Choose Cognism if you need outbound teams selling into europe that live and die by phone connect rates.
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